In our article, “Discovering the Optimal Revenue Potential for Digital Artists on Various Platforms,” we explore the exciting world of digital art and the multitude of platforms available for artists to showcase their talent. From social media platforms like Instagram and TikTok to dedicated art marketplaces like Etsy and Society6, there are endless opportunities for artists to connect with a global audience and monetize their work. Join us as we delve into the possibilities and find out which platforms offer the best revenue potential for digital artists.
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Social Media Platforms
Instagram is one of the most popular social media platforms for showcasing and promoting art. With its emphasis on visual content, it provides artists with the perfect platform to reach a wide audience and gain recognition for their work. Artists can create a profile, post their artwork, and use relevant hashtags to increase visibility. The platform’s Stories feature allows artists to share behind-the-scenes glimpses of their creative process, giving followers a more intimate experience.
Facebook may be primarily known as a social networking site, but it also offers a great platform for artists to connect with their audience. Artists can create a dedicated page to showcase their artwork, engage with followers through comments and messages, and promote their upcoming events or exhibitions. Facebook also offers advertising options, allowing artists to reach a larger audience and boost the visibility of their work. By utilizing Facebook’s features effectively, artists can build a strong online presence and connect with art enthusiasts from around the world.
Twitter is a fast-paced social media platform that allows artists to share their work and engage with their audience through short, concise messages called tweets. Artists can showcase their artwork, share updates about their creative process, or participate in conversations within the art community using hashtags. Additionally, Twitter’s retweet feature allows artists to amplify their reach by having their tweets shared by other users. With its real-time nature and large user base, Twitter provides artists with a valuable platform to connect with art enthusiasts and gain exposure.
TikTok
TikTok has quickly become a leading social media platform, especially among younger audiences. While primarily known for its viral dance challenges and entertaining videos, TikTok also offers a unique opportunity for digital artists to showcase their talent. Artists can create short videos showcasing their creative process or engaging in art-related challenges. The platform’s algorithm-driven “For You” page ensures that artists have the potential to reach a large and diverse audience. By leveraging TikTok’s features, artists can gain significant exposure and build a following on this rapidly growing platform.
Pinterest is a visual discovery platform that allows users to discover and save ideas for various interests, including art. Artists can create boards to organize and showcase their artwork, attracting followers who appreciate their style and aesthetic. Pinterest’s search and recommendation algorithms make it easy for art lovers to discover new artists and artworks that align with their interests. By curating boards and optimizing their descriptions with relevant keywords, artists can increase their visibility on Pinterest and attract a dedicated following of art enthusiasts.
Online Marketplaces
Etsy
Etsy is a well-established online marketplace that focuses on handmade, vintage, and unique products. It provides a platform specifically designed for creatives, including digital artists. Artists can open a shop on Etsy and list their digital artwork for sale, offering various formats such as digital downloads or prints. Etsy’s dedicated community of buyers interested in art and handmade products makes it an ideal platform for digital artists to sell their work and connect with a niche audience.
Redbubble
Redbubble is a popular online marketplace that enables artists to sell their artwork on a wide range of products, including clothing, home decor, and accessories. Digital artists can upload their designs and choose which products they want to feature them on. Redbubble takes care of the production, shipping, and customer service, allowing artists to focus solely on creating and promoting their art. The platform’s global reach and diverse product offering make it an attractive option for digital artists looking to monetize their work.
Society6
Society6 is a unique online marketplace that allows artists to sell their artwork on a variety of products, including art prints, home decor, and apparel. Artists can upload their designs, and Society6 takes care of the production, shipping, and customer support. What sets Society6 apart is its focus on high-quality, curated artwork, ensuring that artists have the opportunity to showcase their work alongside other talented creatives. With its extensive marketing efforts and established customer base, Society6 offers digital artists a platform to maximize their revenue potential.
Zazzle
Zazzle is an online marketplace that empowers artists to sell their designs on a wide range of customizable products, from apparel to home decor and accessories. Artists can upload their artwork, customize products, and set their own royalty rates. Zazzle handles the production, shipping, and customer service, allowing artists to concentrate on creating and promoting their work. The platform also provides promotional tools and analytics to help artists optimize their sales. With its vast product selection and customization options, Zazzle offers digital artists a lucrative platform to showcase and monetize their creativity.
Threadless
Threadless is a community-driven online marketplace that allows artists to submit their designs for consideration and potential inclusion in the platform’s product catalog. Artists can upload their artwork and specify which products they want their designs to be featured on, such as T-shirts, art prints, or phone cases. Threadless empowers its community members to vote for their favorite designs, and those with the most votes have a higher chance of being selected for printing and sale. With its collaborative and inclusive approach, Threadless offers digital artists an opportunity to gain exposure and earn income through their artwork.
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NFT Marketplaces
OpenSea
OpenSea is one of the largest and most well-known NFT (Non-Fungible Token) marketplaces. It provides a platform for digital artists to tokenize and sell their digital artwork as NFTs. Artists can create unique, verifiable digital assets that can be bought, sold, and traded on the blockchain. OpenSea offers artists a wide range of customization options, including royalties on secondary sales, allowing them to earn ongoing revenue from their creations. With its robust community and extensive marketplace, OpenSea is an ideal platform for digital artists looking to explore the potential of NFTs.
Rarible
Rarible is a decentralized marketplace for digital collectibles, including digital artwork. Artists can create and sell their artwork as NFTs, allowing collectors to purchase unique digital assets securely. Rarible also provides artists with the opportunity to earn ongoing royalties from secondary sales, giving them a stake in the long-term success of their creations. The platform’s community-driven approach makes it an attractive choice for digital artists who want to engage with collectors directly and embrace the emerging world of blockchain-based art.
SuperRare
SuperRare is a curated marketplace that focuses on rare and one-of-a-kind digital artwork. Artists can mint their digital creations as NFTs and list them for sale on the platform. SuperRare’s curation process ensures that only high-quality, unique artworks are available for purchase, providing artists with a platform that values exclusivity and scarcity. The marketplace also includes a social component, enabling artists and collectors to engage with each other and build connections. With its curated approach and emphasis on rare digital art, SuperRare offers digital artists an opportunity to showcase their work to a discerning audience.
Foundation
Foundation is a community-focused platform that enables artists to create, sell, and collect digital art. Artists can mint their artwork as NFTs and list them for auction or direct sale. Foundation’s community plays a significant role in determining the value and success of an artwork, as artists with a strong following and reputation tend to attract more attention and higher bids. The platform’s focus on supporting artists and encouraging creativity makes it an appealing choice for digital artists seeking a platform that nurtures their talent and rewards their efforts.
Nifty Gateway
Nifty Gateway is a user-friendly NFT marketplace that aims to make digital art more accessible to a wider audience. Artists can mint their digital creations as NFTs and list them for sale, either through auctions or direct purchases. Nifty Gateway’s emphasis on limited editions and drops creates a sense of exclusivity and urgency, attracting collectors who are eager to own unique digital assets. The platform also collaborates with well-known artists and brands, providing additional exposure and opportunities for digital artists to reach a larger audience. With its user-friendly interface and focus on accessibility, Nifty Gateway is an excellent platform for both established and emerging digital artists to explore the world of NFTs.
Art Licensing Platforms
ArtStation
ArtStation is a leading online platform that caters to digital artists, including concept artists, illustrators, and 3D artists. While primarily known as a portfolio showcase platform, ArtStation also offers a licensing marketplace. Artists can upload their artwork and make it available for commercial licensing, allowing companies and individuals to use their artwork in various media, such as book covers, movie posters, or video game assets. ArtStation’s community of art professionals and industry connections make it an attractive platform for digital artists looking to license their work and collaborate with industry stakeholders.
Adobe Stock
Adobe Stock is a stock image marketplace that enables digital artists to sell their artwork and stock images to a wide range of buyers, including designers, marketers, and publishers. Artists can upload their artwork to Adobe Stock and make it available for licensing. The platform provides a seamless integration with Adobe Creative Cloud applications, making it convenient for users to discover and license artwork directly within their design workflow. Adobe Stock’s extensive customer base and reputation in the creative industry make it an appealing platform for digital artists seeking to license their work and generate revenue.
Getty Images
Getty Images is one of the largest and most prestigious stock image agencies in the world. Artists can contribute their digital artwork and stock images to Getty Images, making them available for licensing to a global market. Getty Images offers a wide range of licensing options, including commercial, editorial, and creative licenses. The platform provides artists with the opportunity to reach a vast audience and have their work featured in various media, such as advertising campaigns, websites, and publications. Getty Images’ reputation and extensive network of clients make it an excellent platform for digital artists looking to license their artwork at a professional level.
Shutterstock
Shutterstock is a well-established stock image marketplace that connects digital artists with a global customer base. Artists can upload their artwork to Shutterstock and make it available for licensing. The platform offers various licensing options, including commercial and editorial licenses. Shutterstock’s extensive collection of high-quality images and its user-friendly search and discovery features make it a popular choice for designers, marketers, and content creators looking for visual assets. By contributing their artwork to Shutterstock, digital artists can leverage the platform’s reach and reputation to generate revenue from their creations.
Pond5
Pond5 is a stock media marketplace that allows digital artists to sell their artwork, stock images, and other digital assets. Artists can upload their creations to Pond5 and make them available for licensing. The platform offers a wide range of licensing options, including commercial, editorial, and royalty-free licenses. Pond5’s focus on video and motion graphics assets makes it an attractive platform for digital artists working in these mediums. With its global customer base and diverse content library, Pond5 offers digital artists an opportunity to license their artwork and tap into the growing demand for visual assets in various industries.
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Crowdfunding Platforms
Kickstarter
Kickstarter is a popular crowdfunding platform that allows artists to raise funds for their creative projects. Artists can create a project page on Kickstarter, set a funding goal, and offer rewards to backers based on their contribution levels. Kickstarter provides artists with a platform to showcase their project, tell their story, and engage with potential backers. By leveraging the power of crowdfunding, artists can gather support and funding from a community of art enthusiasts who believe in their vision. Kickstarter’s reputation and established user base make it an enticing platform for artists to bring their creative projects to life.
Indiegogo
Indiegogo is a global crowdfunding platform that empowers artists to raise funds for their projects. Artists can create a campaign page on Indiegogo, set a funding goal, and offer perks and rewards to backers. Indiegogo provides artists with a platform to reach a global audience and connect with supporters who are passionate about their artistic endeavors. The platform offers flexible funding options, allowing artists to keep the funds they raise even if they don’t reach their original goal. With its wide reach and diverse backer community, Indiegogo is a valuable platform for artists looking to fund their creative projects and connect with like-minded individuals.
Patreon
Patreon is a unique crowdfunding platform that focuses on supporting artists on an ongoing basis. Artists can create a Patreon page and offer different membership tiers to their supporters. Patrons pledge a recurring monthly payment in exchange for exclusive content, behind-the-scenes access, and other perks from the artist. Patreon provides artists with a reliable source of income and a direct connection with their most dedicated fans. By building a community and offering exclusive experiences, artists can nurture and sustain their creative careers with the support of their patrons. Patreon’s emphasis on ongoing support makes it an attractive platform for artists seeking long-term sustainability.
GoFundMe
GoFundMe is a popular crowdfunding platform that enables artists to raise funds for a wide range of creative projects, including art installations, exhibitions, or artist residencies. Artists can create a campaign on GoFundMe, set a funding goal, and share their story with potential donors. GoFundMe’s user-friendly interface and robust social sharing features make it easy for artists to promote their campaign and reach a wide audience. With its focus on personal and creative projects, GoFundMe is a suitable platform for artists looking to rally support and financial assistance for their artistic endeavors.
Print-on-Demand Services
Printful
Printful is a print-on-demand service that allows artists to create and sell custom-designed products without the need for inventory or production capabilities. Artists can integrate their artwork with Printful’s platform and choose from a wide range of products, including T-shirts, posters, and mugs. Printful takes care of the printing, packaging, and shipping, allowing artists to focus on creating and promoting their designs. The platform also offers branding options, enabling artists to add their logo or custom packaging to create a cohesive brand experience. With its seamless integration and extensive product catalog, Printful is an excellent solution for artists looking to monetize their artwork through custom merchandise.
Printify
Printify is a print-on-demand platform that connects artists with a global network of printing partners. Artists can upload their designs to Printify and choose from a wide range of products to showcase their artwork, from clothing to home decor and accessories. Printify handles the printing, packaging, and shipping, allowing artists to concentrate on creating and marketing their designs. With its extensive network of printing partners, Printify offers artists a diverse selection of products and global fulfillment options. By leveraging Printify’s platform, artists can scale their merchandise offerings and reach a wider audience with minimal upfront costs.
Gooten
Gooten is a print-on-demand service that enables artists to create and sell custom-designed products without the need for inventory or production capabilities. Artists can upload their designs to Gooten and choose from a wide range of products, including apparel, home decor, and accessories. Gooten takes care of the manufacturing, packaging, and shipping, allowing artists to focus on their creative endeavors. The platform also offers a white-label option, enabling artists to brand their products with their logo or artwork. With its extensive product catalog and seamless integration, Gooten offers artists an efficient solution for turning their designs into tangible merchandise.
Teelaunch
Teelaunch is a print-on-demand service that allows artists to create and sell custom-designed products without inventory or upfront costs. Artists can upload their designs to Teelaunch and choose from a variety of products, such as T-shirts, phone cases, and wall art. Teelaunch handles the printing, packaging, and shipping, ensuring a hassle-free experience for artists. The platform also provides branding options, enabling artists to add their logo or artwork to create a cohesive brand identity. With its user-friendly interface and extensive product selection, Teelaunch offers artists a streamlined platform to showcase and monetize their artwork through customized merchandise.
Lulu Xpress
Lulu Xpress is a print-on-demand service that focuses on book printing and publishing. Artists can upload their artwork and create personalized books, including art books, zines, or illustrated novels. Lulu Xpress handles the printing, binding, and shipping, allowing artists to transform their digital artwork into tangible printed publications. The platform also offers distribution options, enabling artists to make their books available for sale through various online retailers. With its specialization in book printing, Lulu Xpress offers artists in the publishing industry a comprehensive platform to bring their artwork to life and reach a wider audience.
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Freelancing Platforms
Upwork
Upwork is a leading freelancing platform that connects artists with clients looking for creative services, such as graphic design, illustration, or animation. Artists can create a profile on Upwork, showcase their portfolio, and bid on relevant projects. Upwork provides a secure platform for artists to collaborate with clients, negotiate contracts, and receive payments. The platform’s robust project management tools and payment protection features ensure a seamless and professional freelancing experience. With its extensive client base and diverse range of projects, Upwork offers artists an opportunity to showcase their skills, build their reputation, and generate income through freelancing.
Fiverr
Fiverr is a popular freelance marketplace that enables artists to offer their creative services in various categories, such as graphic design, illustration, or video editing. Artists can create a gig on Fiverr, specifying the services they offer, their pricing, and delivery timeframes. Fiverr provides a platform for artists to showcase their skills, attract clients, and receive payments for their work. The platform’s review and rating system allows artists to build their reputation and gain exposure within the freelancer community. With its user-friendly interface and global reach, Fiverr offers artists a platform to monetize their creative talents and connect with clients from around the world.
Freelancer
Freelancer is an online freelancing platform that connects artists with clients in various creative fields, including design, writing, and digital marketing. Artists can create a profile on Freelancer, highlight their skills and experience, and bid on relevant projects. Freelancer provides a secure platform for artists to collaborate with clients, manage projects, and receive payments. The platform’s contest feature allows artists to showcase their skills through competitions and increase their visibility within the freelancer community. With its large and diverse client base, Freelancer offers artists a platform to find freelance opportunities, hone their skills, and generate income from their creative talents.
Guru
Guru is a freelancing platform that connects artists with clients seeking creative services, such as graphic design, illustration, or photography. Artists can create a profile on Guru, showcase their portfolio, and bid on projects that match their skills and interests. Guru offers a platform for artists to collaborate with clients, negotiate contracts, and receive payments securely. The platform’s workroom and time tracking tools streamline project management and ensure transparency for both artists and clients. With its emphasis on professionalism and quality, Guru is an attractive platform for artists looking to showcase their expertise, connect with clients, and grow their freelance business.
Toptal
Toptal is an exclusive freelancing platform that connects artists with clients seeking top-tier talent in various creative fields, including design, development, and project management. Toptal carefully screens and vets its freelancers, ensuring that artists in their network are highly skilled professionals. Artists can create a profile on Toptal, highlight their expertise, and collaborate with clients on high-profile projects. Toptal offers a premium freelancing experience, providing support for talent acquisition, project management, and streamlined payment processes. With its focus on quality and exclusivity, Toptal offers artists an opportunity to showcase their expertise and work on prestigious projects with reputable clients.
Creative Content Platforms
YouTube
YouTube is the world’s largest video-sharing platform, providing artists with a global stage to showcase their talent and connect with their audience through video content. Artists can create a YouTube channel, upload their videos, and engage with their viewers through comments, likes, and shares. YouTube’s monetization options, such as the YouTube Partner Program, allow artists to generate revenue from their content through ads, memberships, or brand partnerships. By leveraging YouTube’s wide reach and powerful recommendation algorithm, artists can gain exposure, grow their audience, and monetize their creative endeavors.
Twitch
Twitch is a live streaming platform primarily known for its gaming content, but it has also become a popular platform for artists to share their creative process and interact with their audience in real-time. Artists can stream their art creation process, provide tutorials, or engage in art-related discussions. Twitch’s chat features allow artists to connect directly with viewers, fostering a sense of community and engagement. The platform’s monetization options, such as subscriptions, donations, and ad revenue, enable artists to generate income from their live streams. With its live interaction capabilities and dedicated creative community, Twitch offers artists a unique platform to showcase their talent and build a loyal following.
Vimeo
Vimeo is a video-sharing platform that caters to artists and filmmakers, providing them with a platform to showcase their high-quality video content in a professional and ad-free environment. Artists can upload their videos to Vimeo, create portfolios or demo reels, and customize their player appearance to match their brand. Vimeo’s focus on high-quality video playback and its supportive community make it an attractive platform for artists seeking a professional showcase for their work. Vimeo also offers premium features, such as private video sharing and client collaboration tools, to cater to the needs of artists working in commercial or freelance projects.
Behance
Behance is an online platform that enables artists to showcase their projects, connect with creative professionals, and gain exposure within the design community. Artists can create a profile on Behance, upload their artwork, and organize their projects into portfolios. Behance’s user-friendly interface and social features, such as appreciation and commenting, allow artists to connect with other creatives, receive feedback, and discover new collaborations. The platform’s curated galleries and featured projects showcase exceptional work, providing artists with opportunities to gain visibility and recognition within the design industry. Behance, being a part of the Adobe Creative Cloud ecosystem, also allows artists to seamlessly integrate their creative work and connect with potential clients and collaborators.
Dribbble
Dribbble is a design-centric platform that enables artists and designers to showcase their work, connect with peers, and find creative opportunities. Artists can create a profile on Dribbble, upload their artwork, and showcase their design skills through shots or projects. Dribbble’s community-driven approach and attractive visual layout make it an ideal platform for artists looking to engage with the design community and attract potential clients and employers. The platform’s job board and freelancer search features provide additional opportunities for artists to find creative work or collaborate with other professionals. With its emphasis on design excellence, Dribbble offers artists a platform to exhibit their talent, gain exposure, and explore exciting design opportunities.
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Merchandise Platforms
Shopify
Shopify is a leading e-commerce platform that enables artists to create their online store and sell their artwork and customized merchandise. Artists can customize their Shopify store, showcase their artwork, manage inventory, and process orders. Shopify provides a comprehensive suite of e-commerce tools, including payment gateways, secure checkout, and shipping integrations, ensuring a seamless shopping experience for customers. The platform’s robust analytics and marketing features empower artists to track their sales, optimize their marketing efforts, and grow their online business. With its versatility and scalability, Shopify offers artists a powerful platform to monetize their creativity and establish a professional online presence.
BigCommerce
BigCommerce is an e-commerce platform that enables artists to create and customize their online store and sell their artwork and merchandise. Artists can leverage BigCommerce’s user-friendly interface, customizable templates, and secure checkout options to create a visually stunning and professional online store. The platform’s robust features, including inventory management, shipping integrations, and marketing tools, enable artists to streamline their online business operations and drive sales. With its scalability and integration options, BigCommerce provides artists with a flexible platform to showcase and sell their artwork to a global audience.
WooCommerce
WooCommerce is a powerful e-commerce plugin for WordPress that allows artists to transform their website into an online store. Artists can leverage WooCommerce’s extensive features, including product management, payment gateways, and shipping options, to create a seamless shopping experience for customers. WooCommerce’s integration with WordPress provides artists with the flexibility to fully customize their online store and showcase their artwork in a way that aligns with their brand and vision. With its large user base and extensive community support, WooCommerce offers artists a reliable and scalable platform to sell their artwork and merchandise online.
Squarespace
Squarespace is a popular website builder that offers artists an all-in-one platform to create a stunning online presence and sell their artwork and merchandise. Artists can choose from a range of customizable templates, showcase their artwork, and integrate e-commerce functionality to sell their products. Squarespace’s intuitive design interface and built-in marketing tools make it easy for artists to create a visually appealing website and promote their artwork. The platform’s seamless integration with various payment gateways and shipping providers ensures a smooth purchasing experience for customers. Squarespace’s focus on design, coupled with its robust e-commerce features, makes it an attractive platform for artists looking to showcase and sell their artwork online.
Magento
Magento is an open-source e-commerce platform that provides artists with a flexible and scalable solution to sell their artwork and merchandise online. Artists can leverage Magento’s extensive customization options to create a visually compelling and fully branded online store. The platform’s robust features, including inventory management, payment gateways, and shipping integrations, empower artists to streamline their online business operations. As an open-source platform, Magento offers artists the flexibility to tailor their online store to their unique needs and integrate with third-party tools. With its advanced capabilities and scalability, Magento provides artists with a powerful platform to showcase and sell their artwork to a global audience.
Personal Websites
WordPress
WordPress is a versatile content management system that enables artists to create their personal website to showcase their artwork and connect with their audience. Artists can choose from a wide range of customizable themes, upload their artwork, and create galleries or portfolios. WordPress offers various plugins and integrations that allow artists to add features such as e-commerce functionality or mailing list sign-up forms. With its user-friendly interface and extensive community support, WordPress provides artists with a flexible platform to showcase their creativity and establish a unique online presence.
Wix
Wix is a popular website builder that provides artists with an intuitive platform to create stunning personal websites to showcase their artwork. Artists can choose from customizable templates, upload their artwork, and create galleries or portfolios. Wix’s drag-and-drop interface and built-in design tools make it easy for artists to create visually appealing websites without any coding knowledge. The platform’s extensive app market provides additional features and integrations, such as e-commerce functionality or social media integration. With its user-friendly interface and design flexibility, Wix offers artists a seamless platform to showcase their artwork and engage with their audience.
SquareSpace
SquareSpace is an all-in-one website builder that allows artists to create visually stunning personal websites to showcase their artwork and build their brand. Artists can choose from professionally designed templates, upload their artwork, and create elegant galleries or portfolios. SquareSpace’s intuitive interface and drag-and-drop functionality make it easy for artists to create polished websites without any coding knowledge. The platform’s built-in marketing tools, including SEO optimization and social media integration, help artists attract visitors and promote their artwork. With its focus on design and user experience, SquareSpace offers artists a seamless platform to showcase their creativity and establish a professional online presence.
Weebly
Weebly is a user-friendly website builder that empowers artists to create personal websites to showcase their artwork and connect with their audience. Artists can choose from customizable templates, upload their artwork, and create galleries or portfolios. Weebly’s drag-and-drop interface makes it easy for artists to customize their website design without any coding experience. The platform also offers e-commerce functionality, enabling artists to sell their artwork or merchandise directly from their website. With its user-friendly interface and integrated marketing features, Weebly provides artists with an accessible platform to exhibit their creativity and engage with their audience.
Webflow
Webflow is a powerful visual web design tool that allows artists to create custom, visually stunning personal websites to highlight their artwork and express their unique style. Artists can design their websites from scratch using Webflow’s intuitive visual interface and flexible responsive layouts. The platform’s extensive design capabilities, including advanced animations and interactions, enable artists to create immersive and memorable online experiences. Webflow also offers e-commerce functionality, allowing artists to sell their artwork or merchandise directly from their website. With its design-focused approach and advanced capabilities, Webflow offers artists a platform to showcase their creativity and build a unique online presence.
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